About

Outpost was born in 2025 as I looked back on the previous 17 years of working in design teams and tried to figure out what the next step in my career was going to be. I knew that what I loved doing was creating environments in which brilliant design work happens, and whilst I’d been working at that daily over all of my time working in-house, I had also begun speaking to people about their own challenges in doing that same stuff in their organisations, at conferences, in coaching conversations, and in casual chats with industry peers, I sensed that there was a way to create that same impact, but perhaps at a larger scale, and with some more flexibility and freedom than is afforded by being an in-house design leader.

And so outpost is kind of the conglomeration of all of that stuff - a bunch of ways in which I can keep contributing towards the world of design, and helping create great jobs for designers. From early-stage advisory work and fractional leadership, through to tailored 1:1 coaching, I think the services bundled under the outpost banner represent a good set of tools for me to wield in response to what design and designers need in 2025.

This is also an experiment. And a bit of a leap into the unknown, but that’s exciting and I am looking forward to jumping into it with some great partnerships already lined up.

I hope if you’ve read this far it’s because you also think that me and outpost can help you and your business, or your team, or your career - and if that’s the case, do get in touch.

Director of Design - Deliveroo, 2019-2025

I headed up the brilliantly talented, multi-disciplinary ±80 person creative function at Deliveroo which includes research & insights, brand and creative, product design, content design, design systems, physical product design, design management and localisation.

Director of Design - Booking.com, 2016-2019

In my role as Director of Design at Booking.com I was the head of the Booking.com design discipline, reporting into the Chief Product Officer. My responsibilities ranged from overseeing the community of over 250 designers to working in collaboration with leadership to define the future of the Booking.com product offering. The diverse range of responsibilities in this role reflects the full gamut of my skillset which I was fortunate enough to further develop over eight years at Booking.com.

In my time as Director of Design, I transformed Design into a competitive advantage for Booking.com, building out a best-in-class design practice of collaborative processes, design systems, design leadership, etc. You can learn more about my work at Booking.com from the presentations linked below.