In 2018 I contributed towards this frequently cited HBR piece by Stefan Thomke on the work I was doing at Booking.com, and in particular my efforts to engender a spirit of bold and ambitious innovation.
"In December 2017, just before the busy holiday travel season, Booking.com’s director of design proposed a radical experiment: testing an entirely new layout for the company’s home page. Instead of offering lots of options for hotels, vacation rentals, and travel deals, as the existing home page did, the new one would just feature a small window asking where the customer was going, the dates, and the number of people in the party..."